The Content Factory method
Content in your own voice, sharper with every round
This is the whole method: what one round of work is made of, why each step is there, what you do and what I do. Feel free to share this page.
- 8 steps in one round, from your base to the review of edits
- 1 voice note can fill several weeks of content
- 0 ideas of my own: every one comes from your words
01The round
One round of work, eight steps
The work runs in rounds. Each round produces one series of pieces and ends with a review of every edit, and the next one starts again from your base. A step begins only once the one before it is approved.
- You approve
- You dictate
- Nothing
- 0
Foundation
Laid once at the start, then kept current every round
Before the first round we lay the foundation once. Every round stands on it, and every round it is checked and brought up to date.
- Platforms: where your content comes out and what job each one does.
- The brief: questions about you and your work. I find many of the answers in your material first, so you only confirm them.
- The rules every piece of yours is checked against. You approve them before the first text is written.
What you doYou confirm the platforms, answer the brief and approve the rules.
- 1
Base
You approve- What it is
- A knowledge base about you: who you are, what you think, how you talk, what you keep private and what is already out. Every fact has a source.
- Why it matters
- So no piece rests on guesswork. From the second round on, whatever is new or corrected from the last round goes in. The base is never rebuilt from scratch.
- What you do
- You confirm what is written about you.
- What I do
- In the first round I build the base from the brief and your material. After that I check it and add your answers and edits from the round before.
- 2
Dictation
You dictate- What it is
- A voice note in which you answer a few questions and talk about what is going on and what you think right now.
- Why it matters
- So the content grows out of where you are now, not out of something you said months ago.
- What you do
- You talk in your own words, in any order, with stories and examples. You can say anything: only what you allow goes into the content.
- What I do
- I ask about what happened since the last round: events, people, places. I transcribe the recording word for word and write out every thought exactly as you said it. Where your words contradict the base, I ask a yes or no question.
- 3
Content plan
You approve- What it is
- A series of pieces where each one picks up from the last. The first hooks the reader with something new, the middle ones show you as an expert, the last gives a reason to get in touch.
- Why it matters
- So you approve the ideas and their order before any headline or text is written.
- What you do
- You pick one of two or three options, each written as one line per piece. If you turn an option down, your reason is recorded in your own words.
- What I do
- I build the options only from thoughts in this dictation. If there are not enough, or they do not line up, I ask you a follow-up question instead of inventing the link myself.
- 4
Headlines
You approve- What it is
- The opening line of each piece. It carries the main idea.
- Why it matters
- To lock the main idea in place before the text is written.
- What you do
- You approve the headlines or correct them by number.
- What I do
- I write each headline in the form its platform needs and check it against every one of your rules, one at a time.
- 5
Texts
You approve- What it is
- Finished texts for every piece on every platform, each with a description of the image that goes with it.
- Why it matters
- So every piece is ready to publish without further edits.
- What you do
- You approve the texts or correct them by number. A separate list shows what I took out until you confirm it.
- What I do
- I write all the texts of the round in one pass. Every sentence comes from your words. I check the length against the platform and the text against each rule. A doubt counts as a failure, and a text with a doubt goes no further.
- 6
Visuals
You approve- What it is
- Photos, video, carousels and story frames for each piece.
- Why it matters
- Visuals are what stops the eye in a feed, and they carry the same idea as the text. That is why they are approved the same way.
- What you do
- You approve the visuals. When a shot is missing, you get a short brief: what to film, where and how.
- What I do
- I match the image descriptions to your photos and video. Anything missing goes into the shooting brief.
- 7
Publishing
Nothing- What it is
- The approved text goes out on the platform with the approved visuals.
- Why it matters
- So nothing gets distorted on the way out, and every published piece is logged so later rounds never repeat it.
- What you do
- Nothing. If you publish yourself, you post the approved text as it is.
- What I do
- I compare what went out with what you approved and log it: date, platform, topic, main idea.
- 8
Learning
Nothing- What it is
- A review of every edit in the round, yours and mine.
- Why it matters
- So the same edit never has to be made twice and the rules grow out of real work.
- What you do
- Nothing. You get a summary of the round: the measurements and the new rules that came from your edits.
- What I do
- I sort each edit into one of three: a new rule, a correction to the base, or a one-off. I measure how long the round took and how precise it was.
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Then back to step 1, with the new rules in place.
02Ego design
Your voice comes into focus round by round
Everyone speaks the language of their own ego: the words they like, how they want to sound and look, what gets under their skin. That language cannot be captured in one conversation; it shows itself over several rounds. The first rounds come with edits, and there are fewer of them as edits turn into rules. It also changes as you do, so the base and the rules are kept current every round.
03Precision grows
Every round more precise, and faster
An edit that could come up again becomes a rule. So over time you approve more points first time, and a round takes less time. I measure both every round, starting with the second.
- Points approved first time
- Time per round
Rounds
Round 1: collecting the rules, nothing measured yet
04One dictation
One voice note, weeks of content
You talk once. The thoughts from a single dictation can fill a content plan for several weeks ahead. Anything that does not make it into the plan now is picked up in later rounds.
05Approval
You answer with one word or a number
Every document arrives in your messenger and is made to be read on a phone. The points are numbered, so you answer the whole document in one message.
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"Approved", or edits by number
If everything is right, you write "approved". If not, just the number of the point and what to change.
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Made for a phone screen
At the top, the step and one line on what is needed from you. Every point on its own card, with no tables and no in-house terms.
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Answers drafted for you
Every question comes with a suggested answer built from your own words and a line on why I am asking. If it is right, a simple "yes" will do.
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However suits you
By voice, in writing, or through any AI chat: upload the questions, talk your answers to it and send back the filled-in document.
Brief, questions 1–3
What I need from you: a "yes", or a correction by number.
1How many posts a week suit you?
Why. So I prepare as many posts as you are comfortable with.
My suggested answer. Three posts a week, the way I used to.
2Who should be reading your channel?
Why. It decides how each post opens.
My recommendation. Neighbours and offices within two blocks of the bakery: they can drop in for bread the same day.
3What time do you start baking?
Why. This time will appear in posts about how the day begins.
My suggested answer. From five in the morning, with the first loaves out by seven.
1 yes. 2 yes. 3 I am up at half four and the dough goes in at five.
06What stays with you
The system stays yours
Everything gathered along the way is kept in one place, and you can read all of it.
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Your base
Who you are, your goal and readers, your thoughts and voice, what you keep private, your platforms and everything already published. Every fact has a source and the date you said it.
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Your rules
Each rule is written as a question whose right answer is "yes", and each has a source: one of your edits or decisions.
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History of rounds
For every round from the second: how long it took, how much of that was your time, the share of points approved first time and how many edits there were.
Tell me about your project
Write what your project or blog is about and where it comes out. I will tell you how the content factory would work for it.