Industries
Automation for online schools and course businesses
Ads push enquiries into DMs, into Telegram and into the form on your site. People move them by hand, some never arrive, and the source is lost along the way — so nobody can say which campaign pays.
How do you handle enquiries for an online school?
Bring every channel into one list where each enquiry keeps its source. An agent takes the message in Telegram, DMs and on the site, answers questions about the programme, asks which course and when they plan to start, and creates a record in the CRM with the UTM tags attached. The salesperson gets an enquiry that already has answers in it.
One intake, with the source kept
Telegram, DMs, the site form and the ads all land in one list. Each enquiry keeps its source and campaign, so it is visible which spend pays and which does not.
Qualified before the call
Which course, when they plan to start, what experience they have, what they do now. The salesperson opens a record with answers instead of spending the first call on the basics.
Questions about the programme
How long it runs, the format, what is included, whether a tutor gives feedback, what happens afterwards. These repeat in every enquiry and a knowledge base closes them.
Reminders and recovery
A reminder an hour before a webinar, a message to those who registered and did not show, and to those who reached checkout and stopped. The lists assemble themselves.
Where to start
With the source of the enquiry. Until it is clear which campaign someone came from, every decision about advertising is made blind — and advertising is the largest cost a school carries.
Technically it is one step: hidden fields carrying the tags, and a cookie for the person who went away to think and came back a week later. Everything else can follow.
The part that is harder
Advertising brings in a lot of noise, and an agent does not change that. It can filter the obvious and ask the clarifying questions, but the judgement that someone is not a fit stays with a person.
And the second thing: an agent does not sell the course instead of a human. It brings the people who are ready to talk to the point of talking. If your cycle is long and the sale rests on a call, what gets automated is the intake and the preparation, not the sale.
How it is built
Intake and routing on n8n and Make, with a ready template that puts a form submission into a spreadsheet and sends an alert. The chat agent is built on Watbot.